What is PBRewards?

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What is PBRewards?

PBRewards is a FREE Program that rewards Fans for their engagement and loyalty with the PBR, and the PBR's Participating Partners! Fans can earn points by purchasing tickets and merchandise, visiting booths on the concourse, and completing tasks online. Those points can be redeemed for digital items, merchandise and exclusive experiences.

Earning Points

Fans can earn points by:

  • purchasing tickets or merchandise directly from the PBR Online or by Telephone
  • completing tasks online
  • registering for and scanning their event QR code

Redeeming Points

Points can be redeemed for:

  • digital products such as downloadable wallpapers
  • physical items such as merchandise
  • Experiential items such as dirt access or Meet and Greets.
Benefit PBRewards

PBR Visa 10% Off BFTS Tickets

Pre-Sale Purchasing Opportunity

Seat Renewal Eligibility


Pre-Sale Discounts on PBRShop.com

Exclusive Merchandise & Merchandise Package Sales

Event Benefits

Dirt Access


Access to PBRewards Event Activities 
- I.e. Bull Housing, TV/Production, Chute Tours, etc.


Early Entrance

Opportunity to Win Surprise Seat Upgrade

Opportunity to win Chute/Shark for Section

Meet n' Greets

Miscellaneous Benefits

Host Hotel Stays

Official Digital Membership

Printed Membership Card

- $5 Upcharge

Digital Benefits

Additional Promotions & Offers throughout the year

Email Communications

Event Itinerary

PBR Fan Club Members

Don't forget, if you have an unexpired PBR Fan Club Membership, you still qualify for all of your benefits, including Dirt Access, Early Entry, Tours, and Seat Renewal.